Story
L Holder - Team THE PIGs & Lime Wood
17/06/21 UPDATE:
We’re thrilled to have hit our 30,000 miles to #HellandBack target ahead of schedule! Big thanks to all ONE THOUSAND participants who've made this possible!
The challenge closes at 2pm this Friday June 18th so you still have time to complete your miles if you haven't already!
And remember, fundraising closes at 2pm on Friday June 25th. A great way to boost your fundraising is to check if your company offers matched giving, it’s a simple and impactful way to maximise your fundraising efforts.
Every participant who raises over £150 will automatically be entered into a Prize Draw to win one of 15 bottles of Taittinger Brut Réserve. And as a thank you for taking part Champagne Taittinger are offering a trip to Taittinger in Reims to our top fundraiser! All winners will be announced on Monday 28th June.
Every pound raised and every mile travelled by your team will support UK hospitality employees in crisis. Huge thanks for taking part and rising to the challenge…it’s not over yet!
Our Story
This summer, we're challenging the country to travel To Hell and Back to raise much-needed funds for Hospitality Action.
For a week in June we're asking you to run, cycle or walk to help hospitality people in crisis. To Hell and Back builds on our inaugural virtual fundraiser, last year's 20,000 Mile Hospitality Challenge which saw over 500 participants combine to travel the coastline of the UK - and raise over £75,000 in the process.
Since the first lockdown, in March 2020, hospitality workers have experienced unimaginable hardship: lives and livelihoods have been lost; mental health has been challenged; businesses have closed. The past year has been nothing short of hellish, in short, this past year, they've been through hell.
That's why we're heading To Hell and Back on our virtual fundraising challenge, this June.
We want you, our participants, to combine your sporting activities to help us cover an epic 30,693 miles as we virtually visit four actual hells on earth: towns called Hell in California, Michigan and Norway; and Hell Creek in Montana. Crucially, this is a return journey. Yes, we're heading to Hell - but we're coming back again, as a team, just as the UK's resilient hospitality industry will be back in full attack, in the coming months.
You can clock up the devilish miles by cycling, walking and running in your local area, tracking and sharing your collective efforts online.
By going To Hell and Back and fundraising along the way you'll help make a fundamental difference to the lives of those in our sector who most need support.
Are you in? Hell Yeah!
3. You must connect your Strava fitness app for your miles to be automatically added to the challenge. Simply go to Settings>Fitness Connections>Connect Strava. If you don’t have a Strava account you can download it here for free. You will need to hit record before you embark on any activity, if you’re not familiar with Strava click here. Visit the FAQs to learn more, or hit the “Need Help?” chat box on the bottom right of your screen if you need technical assistance.
Win
All participants who raise over £150
in sponsorship will automatically be entered into a Prize Draw. Fifteen
fundraisers will be drawn and each will receive a bottle of Taittinger Brut
Réserve. In addition, a bottle of Taittinger Brut Réserve will be provided to
the first fifteen participants to raise over £350 and the top fundraiser is
invited to Taittinger in Reims when we are able to travel safely for a personal
thank you from the Taittinger family. They will also receive a magnum of
Taittinger Brut Réserve to share and enjoy at appropriate moment in the
meantime. Fundraising will close at 2pm on Friday 25th June and all winners
announced on Monday 28th June.
• The distance To Hell and Back is actually 30,693 miles. We will need to hit this target to successfully complete our challenge.
Hospitality industry has been an important part of Champagne Taittinger’s history from its very beginning in the 1930’s. Since March 2020 we have seen many of our friends and partners face an unprecedented crisis. At this time we are only too happy to be able to support Hospitality Action in their tireless work in assisting the industry and to offer our help in this second virtual challenge. 
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